SPYSCAPE Museum Installations

Client: Spyscape
Category: Experiential - Arts & Culture - Entertainment

Territory's relationship with SPYSCAPE, New York City's acclaimed spy museum, began before its opening in 2017, when we were asked to create an immersive perception bending audiovisual introduction to the experience. It has continued with its most recent commission 'DRIVEN' on the best spy of all time, James Bond, in which we created the installation media to enrich the world's most iconic spy car.

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Designed to play in the world’s largest passenger lift, our experiential team drew on the studio’s deep narrative experience of designing screen graphics and VFX for an array of Hollywood military ops and spy thrillers.

We devised, scripted and storyboarded the cinematic concept with a bold vision to play with visitors’ perceptions in keeping with the theme of espionage. The resulting three minute journey breaks out of the spatial confines of the lift by creating visual illusions that play out on three walls of the enclosed space, augmented by a bespoke 19.1 surround sound system that extends and heightens the experience.

An immersive sensory journey, we take visitors from the streets of Manhattan to an alternate dimension, in which the elevator walls melt away as the lift accelerates, revealing the secret environments and exposing the reach of spycraft.  From MI6 wood panelled lobbies and corridors, CCTV and cell phone monitoring stations to a tour of surveillance satellites above earth – all the while rocketing the viewer from these different spy-scapes through clever manipulation of perspective, scale and sound.

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DRIVEN: 007 x Spyscape

After the success of the studio’s Briefing Experience for SPYSCAPE in New York City and immersive media for 007 ELEMENTS Cinematic Experience in Austria, Territory created the visual media to support James Bond: DRIVEN installation. A partnership between SPYSCAPE and 007, this new permanent exhibition opened in New York City in March 2019.

Asked to enhance the visitor experience with elegant explainer films, Territory designed an intro film and a series of motion graphic videos that showcase the special features of James Bond’s iconic DB5. Drawing on EON’s extensive archive of art department and special effects material, the team created bespoke 3D models that blend contextual depth with technical and engineering references to reveal how special adaptations work in practice. Behind Q’s desk at the entrance to the installation space, an introduction film traces the DB5’s 48-year career and evolution through four Bond films: Goldfinger (1964), Thunderball (1965), GoldenEye (1995) and Skyfall (2012). Subsequent bays explore special features in more detail, showing how bumper and overriders, radar, nail jets and oil sprays, machine guns and revolving number plates became part of modern spy lore.

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