A showstopping creative campaign, the artwork suite for the fourth season of Amazon Studios' satirical series encapsulates the tensions between the Homelander and Starlight, while offering a pointed reflection of the real-world democratic process.
The campaign rolled out as global key art for the Prime Video platform, into social, traditional and digital billboards, and wheatpasted posters across NYC and Los Angeles. The integrated campaign employs hero shots, powerful political imagery, and meme-style posters to engage a wide audience from the fandom through to the curious, and generate anticipation for the new series.
Working end-to-end from strategy to creative development and delivery, the show and the campaign supporting it enabled us to take risks, break convention, and produce creative that captures imaginations and brings them into the story.
The Boys S4, premiered on Amazon Prime Video on June 13, 2024.
