Universal TV

Title: Brand Campaign
Client: Universal TV
Category: Branding & Identity - Digital - Print

Universal TV appointed Territory's Creative Advertising team to help re-enforce their bold rebrand, focusing on their key shows: The Resident, Chicago Med and Law & Order.

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Targeting drama going audiences, our aim was to communicate that Universal TV is no ordinary entertainment channel, but one that focuses almost solely on US medical and procedural dramas. Who doesn’t love Maverick Doctors, or Whip Smart Nurses?

The campaign celebrates hero characters across all three shows, complementing each with playful copy and featured across digital OOH and press around the UK.

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