Territory create the brand experience for Virgin Atlantic's on-board entertainment system.
Read MoreTerritory won a creative pitch to deliver an In-Flight Entertainment channel brand for Virgin Atlantic. The package included a series of brand idents expressing the glamorous, warm, irreverent, cheekiness and confidence of the new Vera entertainment system. Working closely with Virgin Atlantic’s Onboard Media team, Territory brought the new inflight entertainment (IFE) brand to life. From naming exploration through logo design to a series of charming idents and branded animations. The name Vera was chosen, extending the playful romance and feminine allure of the Virgin Atlantic Brand. Territory created the Vera logo marque, based on an evolution of the VA typeface, with guidelines to ensure consistent application across the spectrum of intended media. As part of the brief Territory produced a series of idents, to buffer content for the inflight channel, and a number of branded animations, celebrating the rich IFE content with wit and pace, that play whilst the IFE is in standby mode. In summary, a great collaboration with the very lovely people in the Virgin Atlantic Onboard media!
The visual identity for the inflight entertainment system had to share the same values as the Virgin Atlantic and embraced the new typographic direction of the brand. The logo was crafted to invoke a sense of effortlessness by combining some of the letterforms seamlessly. This mark embodied the service principles developed internally by the VA team.
The new branding and a series of charming idents brought the in-flight entertainment system to life, expressing the nostalgic vitality of the brand. The brand introduces the essence of the new IFE perfectly.
