When Zag needed a new identity to help Virgin's new WiFi service achieve greater standout in the market, Territory was brought on board to create an energetic logo animation to better tell the story of its unique features and consumer benefits.
Aiming to convey the product's adaptive capabilities and capture the intelligent spirit of Virgin WiFi, Territory devised a motion graphic treatment that combines Virgin's characteristic energy and playfulness with a sense of dynamic alertness.
The new logo features in still and animated form across Virgin Media WiFi campaign assets and explainer films, including in the palm of Usain Bolt’s hand as part of BBH’s ‘Switch to Super’ advertising spot.
