Territory Studio were approached by Caesarstone to create a visual narrative to capture their new Whitelight Stone Collection, in collaboration with Franco-Israeli branding agency Dan Alexander & Co. We worked closely with the agency’s Creative Lead to convey the message in their new collection, to bring nature into the kitchen. Tasked with creating a full CG sequence which supported their campaign, the agency had a well-defined idea of how they wanted the stones to be portrayed in terms of camera angles to create anticipation that would fit around their Caesarstone brand rectangle. We also needed to create a sense of drama with shadows and light, but we had to do so in a way that would not obscure the clear appreciation of the stunning stone surfaces.
Caesarstone White Journey
In support of the campaign, the winter kitchen film had its own set of still shots for advertising, in-store and press. Alongside that, we created an alternative key visual for marketing, which featured a desert kitchen and a new set of stone surfaces.
Style Development
Bonsai Development
Assets Development
