Territory partnered with WOW Media, the largest full-motion digital billboard network outside of Times Square, to redefine the concept of digital billboard advertising, demonstrating the impact of brand messaging and captivating 3D motion graphics across multiple flat-screen billboards instead of relying on one colossal corner unit billboard. The campaign exemplified the art of spreading a brand’s message across a vast network of standard-sized digital billboards to connect with consumers in new and exciting ways while safeguarding the creative budget. Designed as an anamorphic 3D illusion, the billboard features a zen master shaping water into a hypnotic snake-like tentacle, twisting and undulating around the Buddhist maestro until a dragon appears, spinning in sinuous fashion before shattering the glass front of the billboard in an explosive, eye-catching finale.
WOW Media
WOW media approached Territory Studio to showcase the potential of their state-of-the-art digital billboards against the vibrant backdrop of Los Angeles...
Read MoreIn the fast-paced world of advertising, standing out is paramount. Territory’s 3D billboard campaign did just that, captivating audiences with immersive visuals that leave a lasting impression. In today’s competitive landscape, embracing cutting-edge technology is not just an option; it’s a strategic advantage. By harnessing the power of 3D billboards, we don’t just advertise; we create unforgettable brand experiences that resonate with audiences, driving engagement, recall, and ultimately, brand success.
WOW Media Inc. Founder / CEO, Scott Krantz
Final Imagery
Created to highlight how 3D advertising extends beyond the physical constraints of traditional OOH ads, the campaign exemplifies how brands can reach consumers on DOOH billboards in new and exciting ways.
Storyboard
