Territory partnered with WOW Media, the largest full-motion digital billboard network outside of Times Square, to redefine the concept of digital billboard advertising, demonstrating the impact of brand messaging and captivating 3D motion graphics across multiple flat-screen billboards instead of relying on one colossal corner unit billboard. The campaign exemplified the art of spreading a brand’s message across a vast network of standard-sized digital billboards to connect with consumers in new and exciting ways while safeguarding the creative budget. Designed as an anamorphic 3D illusion, the billboard features a zen master shaping water into a hypnotic snake-like tentacle, twisting and undulating around the Buddhist maestro until a dragon appears, spinning in sinuous fashion before shattering the glass front of the billboard in an explosive, eye-catching finale.