Xi'an Tree Reveal
A new landmark is revealed. The opening ceremony for the Xi’an tree was viewed by thousands in person and went on to achieve viral social media status across Chinese social platforms. The spectacle featured a delicate and purposeful combination of 3D projection mapping in 360 degrees, lights, lasers, cinematic music score, mist, drones, live performance and practical effects. The outcome was a staggering piece that worked to monument the building in its story, the story of Xi’an, and the significance of the ancient ginkgo tree that inspired it. The 57-meter-tall structure serves as both a visual spectacle and a functional space, combining artistic design with commercial purposes. Its unique form and lighting make it a striking addition to Xi’an’s skyline, particularly at night
