When Reto-Moto wanted an action-packed launch trailer for the Steam launch of Heroes & Generals, we were happy to get involved.

The massively scaled multiplayer game is a FPS based on World War II, that allows players to experience a variety of tactical and strategic roles, playing under either an Axis or Allied command. Gamers can choose to play as frontline infantry or tank gunners, as fighter pilots or paratroopers, or generals in command campaigns.

Briefed to create a powerful trailer to mark the milestone launch, and reflected the human side of conflict, we spent time familiarising ourselves with the gameplay and objectives – the teamwork, sense of comradeship, achieving objectives, fighting to protect others

The result is an exciting, action-packed and intense trailer that focuses on the emotional experience of the game, and that reflects the epic scale and atmosphere of the WWII environments.