Title: Need for Speed
Clients: Ghost Games, an EA Studio
Services: UI & UX
With plans to reboot this seminal franchise, Ghost Games came to us wanting a fresh pair of eyes to collaborate on the design of the 2015 relaunch of the game.
With player feedback in mind, the art department felt it was time to build on the success of the Underground series, which really celebrated the culture and attitude of street racing. The new game was to feature a fresh edgy urban aesthetic and enhanced features that make the most of the game’s extravagant customisation, stable of muscle cars, performance tuning, cop chases and night racing.
With a multitask brief that included user experience, interface design of menu and HUD systems, and the use of design and animation, we began our work with some serious gameplay.
Our team instinctively loved the game's gutsy feel and gritty edge and our aim was to reflect that in design and user experience. With a driving game like Need For Speed, the biggest challenge is that the menu conventions includes standard information and behaviours, and as a designer it is essential to balance the desire to do something fresh and new with gameplay expectations. Respect for the gamer means that new information systems have to add practical and emotional value to a busy HUD environment otherwise it gets in the way of competitive gameplay.
|Art Direction||Marti Romances|
|Motion Design||Daniel Højlund, Mantas Grigaitis, Lorcan O'Shanahan|
|UX Development||Tom Dicken|
|Production||Alice Ceresole, Sam Hart|
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