Sony Entertainment approached Territory to create a unique, stand-out identity for VR Worlds; a series of experiences launched with their new Playstation® VR set. The experiences were designed to show off the immersive capabilities of the VR headset and Sony wanted to convey the tactile sense of transportation to another World. Our initial approach was to develop a truly virtual identity, one that the user can interact with and view freely in 3D space – whilst retaining brand recognition. Due to the infinite possibilities of VR and the Worlds created therein, it was important to create a mark that evoked a sense of excitement and energy combined with mystery. We developed a logo that depicts a void, an unknown and limitless space defined only by the energy around it. The essence of this mysterious spherical shape continued into the game as the method of navigation.
Playstation VR World
With the launch of PlayStation VR Worlds, Sony Entertainment asked us to create a unique, stand-out digital mark. Wanting to convey the richness depth and duality of virtual experiences, our dynamic animated logo depicts a world of ‘endless possibilities’.
Read MoreImmersive Experiences Defined
We wanted to create a mystery and intrigue with the logo and developed the idea of a void which was designed to be neither 2D or 3D but somewhere in between. The logo will ultimately be used on-screen and we wanted to create many different ways in which void was defined – with this version being the first.
Marketing Material
The identity was used across a whole range of Sony Entertainment marketing material. The logo was conceived as a 3-dimension, virtual logo that could be experienced through the VR headset.
Sony VR Worlds Promo
Territory has continued to collaborate with Sony’s international creative teams to create a range of trailers that showcase the immersive experiences available on the PS VR platform. Highlighting the surprise and delight of VR games, our creative solutions and visual effects treatments place real people inside a variety of exciting virtual environments.