Ident
The ident we created was used in a number of promotional campaigns to support the brand and marketing, using a glitching effect to match the tech found throughout the game.
Players must complete missions in a devastated Washington DC after a genetically engineered smallpox strain has wreaked global havoc, they must cooperate with others and fight opposing factions in an effort to save the President and rebuild society.
We helped Ubisoft signpost a roadmap of the expansion packs for the game’s seasonal updates by creating promotional posters for each instalment. As this is an almost post-apocalyptic society, we gave the posters a gritty, worn finish.
