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Pearson English

Title: Pearson English
Clients: Pearson English
Categories: Brand Films

Territory create a series of animated films to communicate Pearson English recent business merger and subsequent rebranding and new brand vision.

After amalgamating with several other companies, Pearson English needed to explain the merger and what it meant for the company going forward. Having asked us create an inspirational animation, we followed Pearson’s new brand guidelines and tone of voice, with a concept that brought the company vision and direction to life through playful character animation, an uplifting colour palette, and gentle humour. The project was so successful that we were asked to create additional material.

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Pearson English - Why English?

Once again Pearson English approached us to produce a second animation to help convey their new brand messaging and tone of voice. Keeping with the same style of animation that works so well to bring life, fun and clarity to a business marketing tool.

Pearson English One

For our third Pearson English animation we brought some more depth to the storyboard introducing a more 3D look and feel, which you can experience when you fly through the cityscape into the world of "One" for Pearson English.

Pearson English Add-Ons

The final piece in the brand vision series was an animation to introduce Pearson's interactive digital platform which speeds up the progress of companies' talent in learning English.

Project Credits

Territory

Art Direction Lillian Darmono
Animation Abel Reverter
Producer Kelly Woodward
Styleframes Lillian Darmono
Creative Director David Sheldon-Hicks
Storyboard James Wignall
Illustrator Lillian Darmono

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