Territory worked with Bloomberg to build motion effects promoting “Bloomberg Quicktake,” a social and streaming video network for audiences seeking an informed take on stories in global business, technology, politics, and culture, delivering a graphics package to bring awareness to advertisers and industry leaders at the annual Upfronts.
A network branding package was developed following extensive editorial work. Three editors cut through 40 mins of reference material to find the most appropriate clips for use before title cards, cutaways, and interstitials were added to bring punch and excitement to the promotional material.
Bloomberg requested an appropriate look to promote “Bloomberg Quicktake” and their new slate of original shows featuring all-star talent. A package was delivered to use at their first Upfront held virtually in April, 2021.
