Brawn: The Impossible Formula 1 Story

Our collaboration with Disney+ on the Brawn: The Impossible Formula 1 Story began with a creative thought-partnership to help shape the direction, tone, and pace of the campaign.

With many paths to tread, one being a Hollywood narrator in Keanu Reeves, our creative strategy was integral in forming a cohesive campaign from positioning to creative platform to a campaign suite - all whilst maintaining purpose by keeping the Disney brand at the core for this real‑life Formula 1 fairytale.