Call of Duty: Squad Up!

Promoting the upcoming Call of Duty Modern Warfare II release, developers Activision Blizzard worked with Amplify to call on Nicki Minaj, Pete Davidson, Lil’ Baby, Bukayo Saka, and other stars, to produce the ‘Squad Up’ live-action commercial, and game cinematic trailer. Making its OOH debut, the LA Rams SoFi Stadium’s 70,000sqft "Infinity Screen" hosted the game trailer in a special half-time show presentation. Pre-roll, Territory created an impactful introduction sequence that quickly captured the audience's attention, and went on to work all media to fit the enormous halo-style screen. The 16:9 aspect video is tiled across the halo of screens above the field, with sound wave graphics and the game titles interspersed, creating an exhilarating presentation and driving excitement for the game's release.