The House of Beats is an interactive experience which forms part of The City of Rhythms – Maybelline New York's first step into the Metaverse. It was launched for ‘11:11’, the world’s biggest online shopping event.

Built in partnership with K-Pop group, Itzy, and working alongside the US agency, Gotham, we provided the UX, UI and a suite of creative assets for the final Metaverse experience.