Enter 'The City of Rhythms' Commercial
To advertise the unique experience, we delivered the motion and VFX assets for an online commercial and campaign. The advert provides a sneak preview of the exterior and interior of the House of Beats, situated in a virtual universe that’s inspired by New York’s skyline.
Led by ITZY, users are invited to experience it first-hand. We provided design, direction and storyboarding ahead of the shoot with the band, designing placeholder backgrounds for ITZY to complete their choreography. Each visual element was crafted with a dual purpose: to fulfil the needs of the interactive experience and the commercial.