Working in close collaboration with General Motors’ key stakeholders, we refuelled the design of Chevrolet’s latest truck UI, defining the animation language and transitions for the interface. This unique, visual language for Chevrolet Included the 3D vehicle visualisation of the truck and the gimbal, illustrating real-time pitch and roll angles. All designs were integrated seamlessly into a motion reel and presented alongside a slick, welcome animation that breathed new life into the timeless Chevrolet symbol.