Representing this campaign for a billboard placement, Territory worked with Coca-Cola and 72andSunny to produce a suite of square animated spots to fit the patchwork of the billboard, as well as a full billboard takeover. The full billboard takeover, rendered in 5K, features a ‘metaverse avatar-style’ character presenting their taste set on both pixel-styled and space-based scenes – a nod to the limited edition Coca-Cola Starlight and Coca-Cola Pixel products that accompany the campaign. Displayed on a curved digital billboard placement, the animation is designed to present an anamorphic 3D illusion, with various flying icons and pieces of the animation appearing to pop out from the screen.