Territory Studio delivered an OOH digital experience for Nike, creating anamorphic 3D billboards to celebrate the launch of Nike's .SWOOSH first collection: "Our Force 1" (OF1), digital goods that honor the famed line of Air Force athletic shoes on the .SWOOSH portal. Following the delivery of 40 unique OF1 shoes and a Generative collection comprising over 100.000 unique variations, Territory was assigned with promoting the iconic collection as an immersive OOH 3D experience, finally showcased on digital billboards and posters in various cities across the globe.
The creative challenge was to make those 3D animations appear multidimensional by popping out from the frame in a compelling way across different sized billboards.