Territory Studio delivered an OOH digital experience for Nike, creating anamorphic 3D billboards to celebrate the launch of Nike's .SWOOSH first collection: "Our Force 1" (OF1), digital goods that honor the famed line of Air Force athletic shoes on the .SWOOSH portal. Following the delivery of 40 unique OF1 shoes and a Generative collection comprising over 100.000 unique variations, Territory was assigned with promoting the iconic collection as an immersive OOH 3D experience, finally showcased on digital billboards and posters in various cities across the globe.
The creative challenge was to make those 3D animations appear multidimensional by popping out from the frame in a compelling way across different sized billboards.
Coinciding with the NBA Playoffs, three billboards outside the Crypto.com arena showcased forced perspectives within fake frames that created eye-catching illusions of depth. These motion designs manipulated the scale and size of each shoe based on viewers’ vantage points. The screens were synchronized for each shoe to move across and pop out of frame before wrapping around a curved corner screen for maximal 270-degree viewing.
The Territory team leveraged poster frames and designs in the campaign as a layout for New York City digital billboards, 6K renders that also pop out of frame in compelling fashion to promote the OF1 collection.
It has been an absolute privilege collaborating with Nike to promote its digital goods collection on the .Swoosh platform. These 3D animations of digital shoes across flat and corner-shaped billboards truly exemplify the power of OOH advertising, and we take great pride in working with a brand that truly embodies innovation and excellence.
Marti Romances - Territory Studio Co-Founder & CD
While the 3D billboards and animations were primarily for the domestic market, an international poster campaign was developed to give the global community a sneak peek of Nike’s first digital goods collection while also promoting the .SWOOSH platform.
