Our project began with the task of developing the branding for the highly anticipated Amazon Prime Video series based on James Patterson’s Cross novels, starring Aldis Hodge as the lead detective, Alex Cross. The visual identity we created was designed to be iconic not only for the series launch but also for future instalments.
To kick off the design process, our team took a hands-on approach to the logo and typography. We drew inspiration from warped police tape, custom handwritten lettering, and the classic Letraset transfer method to give the brand a unique, dynamic feel.
The final title treatment features bold lettering with the instantly recognisable silhouette of Alex Cross at its centre. This design effectively bridges the legacy of the original Cross series while introducing the new reimagining, with Aldis Hodge taking on the role of the protagonist.
Our Key Art showcases the new Alex Cross against the iconic backdrop of Washington, D.C. Standing just behind him is John Sampson, Cross’s loyal partner, symbolisng their strong bond in the series. Ed Ramsey and Bobby Trey subtly blend into the background, serving as a hidden easter egg for fans who will uncover more about these seemingly minor characters as the story unfolds.
Cross blends gripping storytelling with complex, multifaceted characters. We spotlighted these elements in our character set, which was released a day before the show’s launch. This gave new fans a chance to dive deeper into the world of Cross and discover the key characters that drive the story.
