Bringing fans closer to the action, we crafted an immersive interactive experience that attracted footfall by inviting fans into the world of Demon Slayer: Kimetsu no Yaiba Infinity Castle. Our work spanned both the booth design used at major events including Anime Expo and San Diego Comic-Con, and, more significantly, a bespoke interactive gamified trailer sequence. Built in Unreal Engine, the game was an on-rails flight experience, allowing audiences to fly through the Infinity Castle scene, controlled intuitively via hand-tracking technology. This high-fidelity experience allowed audiences to take control of a crow navigating the shifting, labyrinthine corridors of the Infinity Castle, brought to life with recreated architecture, lighting, and cinematic motion, accurate to the movie. The installation blended game-like interactivity with storytelling, enabling fans to engage with the iconic setting in a way never before possible, and offering a unique experience to visitors at to their booth.
Demon Slayer Infinity Castle Experience
Experience
The flight system mimics natural avian motion, with wings dipping, banking turns, and gliding responding fluidly to the user’s movements, creating a feeling of true open-world flight whilst remaining on-rails to create efficiency in development and ensuring the game could be experienced by a good stream of footfall at events.
Booth Concept
We were initially approached to create the booth build, designed to capture footfall and showcase the Demon Slayer: Infinity Castle IP world. Early discussions revolved around bold visuals, lighting, and architectural elements that would draw visitors in. As plans developed, we explored interactivity, narrative flow, and an exclusive immersive movement in the space—turning the booth from a static display into a playground for imagination. This conceptual evolution laid the groundwork for the Infinity Castle experience.
