The film was specifically designed for ERS International Congress 2019 (European Respiratory Society) in Madrid, using a large Wave Screen, for a fully immersive, sensory audience experience. It showcased the world-leading pharmaceutical company's involvement in developing groundbreaking discoveries in medicine and drugs over the past 50 years.
We wanted to tell the story of these healthcare milestones, whilst taking the audience on a visceral and emotional ride, celebrating life, human achievements and nature across the decades. The film later won 'Best Film & Animation' at the Pharma Marketing Society Awards, which 'celebrates Creativity, Impact and Innovation'.
