Informed by common questions about hybrids, Toyota set out to create a campaign to share the vision of their pioneering automotive technology. 

Briefed to create a series of 22 short films, each one a response to a question, Territory worked in close collaboration with commercials director Bugsy Steel to bring the the conversation between individual and vehicle to life.  

Designed to demystify complex technology with easily accessible infographics, we blend live action and voice over with light effects and motion graphics to illustrate the benefits and advantages of Toyota’s approach to hybrid vehicles.