Standing at the cutting edge of game engine technology, Improbable was founded to pioneer the techniques necessary to bring about the metaverse by enabling multiplayer connectivity in virtual worlds.

Through their passion for gaming, the company were inspired to develop an algorithmically data-optimised virtual environment where vast numbers of users can be all present at the same time without compromised movement to hinder connectivity to other players or users.

Having successfully tested a number of ground-breaking innovations, Improbable turned to Territory Studio for creative direction and guidance on how to succinctly capture, present, and help explain these developments to investors and a wider audience.