AR platform and software developers Niantic inspire people to use emerging technology to enrich our experiences as human beings in the physical world. Niantic's brand team came to Territory Studio with an acute design problem to solve: As the world enters a post-pandemic phase Niantic wants to encourage gamers to go back outdoors. To do so, it must, as a brand, be able to depict itself existing outdoors. A central part of this project was to imagine its emblem, 'The Airship' in 3D, define its motion, and build the 3D world it exists in.