Into The Volume

Client: Imagination

Category: Experiential - Brand Activation

Extending The Reality Of Content Creation. Territory step into the world of virtual production with UnReal.

Real-time Virtual Environment

Our brief was to create a real-time virtual environment based on a near-future London street scene, delving into the “Cyberpunk” aesthetic whilst remaining believable and grounded. The scene would need to be transient, where a key moment within the shoot would trigger a day to night transition whilst also connecting “digital twins” to their real-world counterparts. We were tasked with ensuring the inclusion of digital twins within the scene would be representative of the physical on stage and to provide key light sources within the scene to bring the physical products and props, protagonist and set dressing to life.

Final Frames

Dawn Environment

Dusk Environment

Behind The Scenes

Research and Development

We explored many attributes within our research in order to build out the environment, gaining insight into how we’d represent a “near future” city street scene in a virtual production.

The aspect of light played a key part in our R&D — from dynamic long shadows produced during golden hour, to punchy, vibrant neon glows captured during our day to night transition, alongside how this would then react with specific real-world textures like tarmac, water, concrete and glass.

It was important to understand how light would affect our scene during these transitional moments, and there was a good proportion of “in engine” R&D which took place to enable us to explore the dynamic qualities of light within the design.