Focused around driver-centricity, the Lexus RZ proposition is an approach that realizes the exciting potential of new technologies while balancing it with performance and driving pleasure.
This campaign proposition is reflected in this commercial spot, which envisions everyday reality populated with projected data visualizations and feedback from every appliance. These depictions of data visualization then fade away, leaving behind the pure experience of driving.
Familiar with our established work in devising screen graphics and depictions of the future, The&Partnership approached us to produce motion design data overlays. Though the use of graphics in this short is tongue-in-cheek, we're proud of this creative exercise in floating holographic-style UI design.