Territory create a series of animated films to communicate Pearson English recent business merger and subsequent rebranding and new brand vision.
Read MoreAfter amalgamating with several other companies, Pearson English needed to explain the merger and what it meant for the company going forward. Having asked us create an inspirational animation, we followed Pearson’s new brand guidelines and tone of voice, with a concept that brought the company vision and direction to life through playful character animation, an uplifting colour palette, and gentle humour. The project was so successful that we were asked to create additional material.
Once again Pearson English approached us to produce a second animation to help convey their new brand messaging and tone of voice. Keeping with the same style of animation that works so well to bring life, fun and clarity to a business marketing tool.
For our third Pearson English animation we brought some more depth to the storyboard introducing a more 3D look and feel, which you can experience when you fly through the cityscape into the world of “One” for Pearson English.
The final piece in the brand vision series was an animation to introduce Pearson’s interactive digital platform which speeds up the progress of companies’ talent in learning English.
| Art Direction | Lillian Darmono |
| Animation | Abel Reverter |
| Producer | Kelly Woodward |
| Styleframes | Lillian Darmono |
| Creative Director | David Sheldon-Hicks |
| Storyboard | James Wignall |
| Illustrator | Lillian Darmono |
