We were brought on board by Adam&EveDDB and director Car Addy to launch EA FC 24 on the PlayStation 5, the beginning of a new era for the world’s best-selling sports video game. Territory created visual effects that beautifully blend camera, gameplay, and CG elements to emphasise pace and energy and capture audiences with striking visuals and animation. The "Play Closer" spot takes viewers on a journey from outer space to as close as you can get to icons like Sam Kerr, Jack Grealish, and Didier Drogba.