EverLux
A texture of twisted cones, orbs, and circles embody the lightweight and stretchable feel of Everlux, a microfiber engineered for long and intense exercise sessions.
Lululemon: Science of Feel
Territory Studio partnered with fuseproject to design and animate content showcasing a series of hi-tech fabrics created by athletic apparel company Lululemon. The campaign saw Territory conceptualize creative visualizations that embody the unique properties of the specialized fabrics, each designed with comfort and movement in mind. Final assets were featured in a fully integrated campaign delivered across multiple customer touch points.
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Warpstreme "Connected"
An array of looks were created to decipher the best esthetic representation of Warpstreme’s highly-classified blend of elastane and polyester, a combination allowing for maximum all-day comfort.
Warpstreme "Nodes"
Different ideations of Warpstreme’s lycra fiber and sweat-wicking yarn visualize its powerful four-way stretch, a bond of particles maintaining the shape and form of apparel no matter the conditions.
Nulu
Spheres ebb and flow in concentric circles atop buttery soft cloth to suggest Nulu, a breathable fabric with a silky plush feel for low impact activities.
NuluX
Elegant, geometrical shapes intertwine in a 3-dimensional landscape, organic particles stretched and pulled to represent NuluX, a lightly compressive material for high-intensity workouts.
Other Concepts
Rapid ideation and prototype design led to an extensive catalog of looks with varying color pallets and differing organic shapes and patterns.
