Sneaker Wars:
Adidas v Puma

Client: Disney Plus

Category: Creative Advertising - Print - Promos & Trailers - Social

Key Art

We designed Key Art based that played on the concept of family-ties, presenting a shape that shows opposition and competitiveness. Brotherhood. Legacy. Rivalry.

Teaser Trailer

Setting the dramatic tone, the trailer builds the intensity and scale of the rivalry between brothers Adi and Rudi Dassler with key snippets of the story told by some of the athletes and insiders connected to the brands including David Beckham, Usain Bolt, and Neymar.

Faked-OOH Social Activation

By leveraging brand culture and fandom, we created a high-impact, fake-out-of-home activation that demands attention and fuels organic social conversation. A bold visual statement, built for sharing, that spreads globally without the need for paid media. Combining live action capture with 3D modelling and animation, we brought to life the battle between the brands to life on the streets of London’s Carnaby Street.