Sneaker Wars: Adidas V. Puma

By leveraging brand culture and fandom, we created a high-impact, fake-out-of-home activation that demands attention and fuels organic social conversation. A bold visual statement, built for sharing, that spreads globally without the need for paid media. Combining live action capture with 3D modelling and animation, we brought to life the battle between the brands to life on the streets of London’s Carnaby Street.