Spliced Inc. is a new video games studio entering a highly competitive market. To help communicate the launch, and build the studio's visual identity, Territory Studio directed and produced a launch video and a suite of still renders. Working with an open brief, the creative was developed through collaborative brainstorms to suggest narratives that would add structure to the piece. The result is a visually arresting one-minute launch video that tells the story of the studio by presenting a brief history of the developments in the technology that precedes them.