When Zag needed a creative partner to realise their strategy for Virgin Media TV, they turned to Territory Studio.
With a brief to create a series of six engaging 'showcase films' that explain product benefits, the studio's longstanding relationship with Virgin Group ensured a ready appreciation for the brand's confident aesthetic and playful personality.
Designed to convey information quickly and clearly, the team created a modular graphic package with a clear visual language that maintains consistency with the Virgin world. To focus the message on the screen as a portal to content, the creative concept features floating 'ethereal' screens that adapt to context and location.
All together, the 6 films promote the accessibility and breadth of Virgin Media's cloud based TV service, delivering seamless experiences that customers can enjoy anytime anywhere.