Promoting the arrival of Volvo's latest fully electric compact SUV model designed to have the smallest CO2 footprint of any Volvo car to date. Our team worked with AKQA to craft digital out-of-home advertising creative that would deliver the vehicle's market proposition in several of billboard placements.

The EX30 is Volvo's smallest vehicle in their SUV range. Its interior options comprise four nature-inspired colour motifs that blend colour-coordinated upholsteries and décor made from renewable and recycled materials with lighting themes for an immersive experience. Picking out these various key characteristics and propositions, our team developed these into themes that could be explored in the creative. The 'Volvo world', landscape and materials, Aurora Borealis, Light trails, Night Sky, Reflections, and Elements.

The resulting creative was localised and specifications were adapted to feature on digital billboards in New York, and Los Angeles.