With a challenging brief to engage and educate users about GSK’s new vaccines at pharmaceutical conferences and events, our team of 3D artists and digital designers developed a dynamic touchscreen concept. With 3D bodies at the heart of the creative, users can select and navigate within the content to learn of the latest vaccines and their effect on the patient. The application also featured a detailed back-end database enabling administrators to edit and update content and positioning on the body on-site throughout the year-long event.