Scope & Scale
The BlueVoyant rebrand involved a deep level of understanding of both the
client’s business and the business of cybersecurity.
In order to define a new proposition, we embarked on some extensive strategy work upfront which involved a brand audit, competitor landscape analysis and brand positioning, supporting our key deliverables, consisting of brand copywriting and a robust visual identity system. This included a brand/logo mark, dynamic colour palette, typography, Motion Principles, Sonic Branding and place branding.