Territory Studio designed and delivered branding, bespoke digital content and software programming for the Emirates Pavilion at Dubai World Expo, which finally closed its doors in March 2022, having welcomed over 24 million visitors, from 178 countries world-wide. For this landmark project, we brought all of our extensive experience in movies, gaming and experiential to bear, teleporting visitors into the world of tomorrow.
Spanning several floors, the site contained 10 multi-sensory installations, deploying a mix of technologies and approaches. Alongside the interactives, we created an entirely separate and distinct visual language that not only spoke to the futuristic tone of the pavilion, but also worked with a multitude of screen formats and in dual languages, whilst remaining firmly grounded in the Emirates masterbrand.