In-Store
The product film features on the BOSS website, social media, and in-stores. We delivered the final assets in both portrait and landscape formats to ensure seamless integration across all digital and physical touchpoints for Hugo Boss.
The 20s sequence presents the BOSS-MOTION sneaker through a build sequence, revealing its construction layer by layer. Technical details come into focus with controlled precision, from the lightweight, flexible Motion Foam sole to the engineered, multi-layer knit upper. Built around a deliberate crescendo, the narrative begins in a BOSS-branded environment and the shoe's construction. As the film reaches its climax, colour emerges as the defining element: the sneaker is completed through a powder-coating reveal, presenting the colour model and marking the transition to final product. Olive Green BOSS-MOTION shoe is available exclusively for HUGO BOSS XP members.
