We joined Pokémon's new cinematic universe as motion graphic specialists to help enhance the technology in Detective Pikachu's world.
Read MoreWe also delivered a broad range of screen graphics for on-set and post, throughout the movie. Working closely with the Art Department, we created screen graphic treatments for nine sets, including original technology interfaces for the PCL Lab scenes, and graphic elements across Ryme City and the Roundhouse battle arena.
We delivered multiple textural environmental layers, from advertising boards to neon shop lights which helped transform London streets into a Pokémon-friendly landscape. For CNM Network News, we created graphics including large wall screens and various monitors.
“The fun challenge for us from a design point of view was to take the vibrant, irreverent playfulness of the Pokémon universe and bring it into the ‘real’ world. In a city where humans and Pokémon live side-by-side, we had to find the right balance within our designs that felt believable yet still played to the whimsical nature of Pokémon.”
Andrew Popplestone, Creative Director at Territory Studio
Tapping into Pokémon’s classic battle moves, we created the graphic content for a large-scale retro gaming style screen and six smaller LED wall screens that call out each move by contestants on the arena floor. When not flashing battle moves, the screens pulse with abstract motion graphics.
The PCL Lab set, AKA, every Pokémon’s nightmare, was one of the more extensive and complex in the film, requiring screens that tied into story beats and lent a busy look and feel to the environment. Interfaces that show DNA sequencing, calculations, log screens, maps and database systems implied the malicious scientific intent behind the capture and transformation of Pokémon.
