With a brief to create a 3 minute promotional film that envisaged how HERE’s ingenuity can support the megacities and communities of the future, we brought our deep expertise of live production, motion graphic, narrative, world building and product visualisation to the project. Projected in 8K on a 7.6m x 4.3 m screen, the ultra high definition installation let visitors glimpse a better world, and proved an immediate success.
Envisaging an autonomous world
A key event for HERE Technologies, CES2018 afforded an opportunity to present an impactful large scale installation that demonstrated the benefits of the company's future facing products and services. With a vision to bring the autonomous world of 2050 to life, Territory was commissioned by creative agency B-Reel to bring this rich world to HERE's presence at the show.
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The Final Film
Architecture Styleframes
Inspired by Dubai’s cityscape, we built a technological and architectural world that matches the ambition and vision of that city. Research informed our architectural profiles and façades; combining a futuristic aesthetic with material and construction innovations, they convey a green and smart urban future.
Environment Styleframes
Understanding HERE’s mission, products and services enabled us to tell the story of how intelligent systems and networks can optimise efficiency across transportation, utilities, energy and health to improve the quality of life for people and communities. Mixing subtle visual cues and data overlays, we suggest constant streams of information flowing through data networks, while the overlays share information and statistics about everything from energy consumption and benefits to health.
Transport Styleframes
Working in close collaboration with visionary vehicle manufacturers, including BMW, we brought real concept vehicles and drone models into this landscape.
Behind the Scenes & Development
Wanting to create a dynamic and living cityscape, choreographing individual elements to achieve a seamless whole requires meticulous attention to detail throughout the production process. We managed the entire production from storyboard to post production, through to final delivery. With a human centred approach, we combined CG visualisations with human elements and managed the green screen shoot that enabled us to place real people in this world. To further ensure authenticity, we designed the architectural and landscape detail to scale and and vehicle interiors to ergonomic standards, making the final interaction sequence look and feel seamless.
