Lincoln Car UI Design

Title: Lincoln Car UI Design

Territory brings world-class design into Lincoln's electric crossover utility vehicles (CUV's), bold and beautiful UI controlling a suite of technologies across the Corsair, Aviator, and Nautilus models.

Lincoln Aviator

On start-up and shut-down, UI is introduced over a stunning vista of fleecy clouds and abundant sunshine. Bright and thrilling, the aviation-inspired design befits the CUVs sleek and beautiful styling.

Lincoln Corsair

High-energy neutron and atomic particles collide and coalesce before revealing on-board UI, a vision of continuous beauty and movement to match the Corsair’s streamlined exterior.

Lincoln Nautilus

Nautilus brings dynamic spherical light trails when presenting its onboard menu, flowing motion to echo the contours of its refined exterior esthetic.

EV/ AV Electric Style Frames

All visualizations were created with safety and reaction time in mind, UI that excels in beauty and function to connect drivers with next generation technologies such as autonomous sensors, lane changing assist, battery and recharging cycles, and HVAC.

Concept Designs

Synthesizing the control of diverse yet accompanying in-car technologies required specialized design skills, created in-house by artists that visualize the future in Hollywood, bringing forward-facing design knowledge into Lincoln’s luxury line of vehicles.

The campaign saw Territory move beyond the digital interface, building a visual language that extends across Lincoln’s many digital touch points, further celebrating the brand and embracing what a luxury car should be.

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