Apple introduces new Mac Studio with M5 Max and M5 Ultra chips, raising the bar with faster performance, more advanced graphics, and up to 512GB of unified memory. As a key asset in the unveiling of the Mac Studio, we collaborated with motion studio Daisy Chain Studio to produce an 80-second launch video set to “Wow" by Raf Riley x Avelino. As is signature to many Apple video productions, the product cinematography is key to the storytelling, translating capability into the beauty of industrial design and engineering precision. The shots we created focus on micro-textures, framing the anodized aluminum, laser-drilled grilles, and chamfered edges with lighting setups traditionally reserved for high-end watches and jewellery. Every light reflection, and camera sweep is strictly choreographed to reflect the clean, frictionless feel of the software experience inside.
