This is Force
Crafted in Houdini, our motion designers modelled over 40 different shoe designs spanning across the timeline of the Air Force One whilst working directly with Nike to fiction glimpses into outlandish designs of the future. Explosive animation flaunts the world-wide influence the shoe has had on culture, and the cyclical nature of how that culture has transformed the shoe, all swept up by meticulously planned camera movements that give the piece a constant sense of bubbling momentum and clean, synergistic energy.
“OF1 is set to be Nike’s first-ever virtual collection that is inspired by the Air Force 1 Low. That is a classic style that’s been remixed hundreds of times since it dropped in ‘82. In turn, the OF1 collection is the one to innovate at the intersection of play and culture for the future of sports.”
– Bryon Panaia, Nike’s Global Sr Creative Director