Introducing Nike Cryptokicks NFT, the first Nike x RTFKT venture into Digital Fashion.
Read MoreRTFKT Studios reveals CryptoKicks, a new collection of customizable non-fungible token (NFT) sneakers produced in collaboration with Nike who acquired RTFKT in December 2021. The first Nike venture into digital fashion, this special collection of 'canvas' Nike Dunk Genesis sneaker models has a 'skin' that transforms once it's equipped with an 'RTFKT Skin Vial'.
Once docked, the vial injects colour and textures to create a unique digital sneaker design.
To help launch the collection, Territory Studio was approached to produce a 60-second teaser video to help present the sneaker, and introduce the process of the 'Skin Vial' adding design elements to the canvas sneaker model.
The teaser shows an RTFKT x Nike MNLTH box hatching, the Dunk Genesis Sneaker canvas model, the Skin Vial docking into the sneaker, and the design possibilities that take over. The collection was launched on NFT marketplace OpenSea, with the digital sneakers generating approximately 3,100 Ethereum ($8,720,000) in trade volume in just a few days.
The docking animation shows the vial is secured into the tongue of the sneaker with powered clips, a nod to the Nike technology fastening technology that appears in the Nike MAG sneakers featured in the movie, Back To the Future.
