One of our long-standing client relationships, Territory’s work with Virgin Voyages has seen the ship develop from earliest concepts to public launch.
Read MoreBeginning with a brief to visualise ship concepts, Territory worked alongside Virgin’s design lead and naval architects to bring an initial business proposition to life for the corporate investment teams. The original animations explored the opportunities across the ship and helped develop the physical expression of the ship as the brand developed and helped achieve buy-in from investors. Territory then went on to help Virgin Voyages design team develop concepts to fully detailed visuals, building on CAD structures and design intentions for the range of spaces across the ship.
Visuals were both used to achieve signoff from the board and later as marketing images on website to create a true understanding of the ship’s customer experience. Marketing launches again used Territory to creating highly detailed CG animations of the ship’s customer experience across all the internal and external environments. Ensuring that Virgin Voyages had the promo and stories that explained the brand and the experiences to deliver the modern romance of ocean cruising
The Valiant Lady is the latest ship we have brought to life for Virgin Voyages. The luxury cruise liner sets sail across the Mediterranean Summer 2021. Our visuals needed to be extravagant to showcase the lavish design of this new and stylish cruise experience.
Working with Territory brought Virgin Voyages to life in a very real way. We were able to create the movie of the experience for our investors gaining their excitement and commitment to a brand new Virgin business. Building on the excitement of the renders and CGI films we went onto selling the dream of Virgin Voyages to the public, as we quietly used the renders with the creative teams to ensure the Scarlet Lady was as beautiful as we could design her to be.
Dee Cooper, SVP Design and Customer Experience at Virgin Cruises
The Scarlet Lady is due to set sail in October 2020, taking guests from Miami to the Caribbean all year round. We helped complete Virgin Voyages vision of the ship’s exterior and interior spaces helping to develop and agree designs across the ship as well as produce images that were of marketing quality for website and other communication platforms. Demonstrating the abundance of activities and amenities the cruise has to offer.
