Season Opener Commercial
Unique motion graphics and animations were created to reveal how real-time AI and machine learning appears on screen during gameplay, visualizing a new technology layer integrated within live broadcasts.
Players were designed in 3D, while graphics of the stadium reveal how specialized sensors provide instant access to crucial data. Animations of analytics available on game day include time for the quarterback to throw, target depth, angle and speed of football traveling through the air, and scramble distance.