AWS/ NFL Campaign

Unique motion graphics and animations were created to reveal how real-time AI and machine learning appears on screen during gameplay, visualizing a new technology layer integrated within live broadcasts.
Players were designed in 3D, while graphics of the stadium reveal how specialized sensors provide instant access to crucial data. Animations of analytics available on game day include time for the quarterback to throw, target depth, angle and speed of football traveling through the air, and scramble distance.

The campaign expanded its visual language by the end of the season to allow for designs composited and integrated into live-action and 3D plays. The final commercial graphics package details running speed, yards traveled, and interception probability, a string of compelling visualizations of stats for referees to officiate while simultaneously enhancing the fan experience.

The commercial highlights the benefits of using Next Gen Stats, real-time technology analyzing and predicting play outcomes across the field in new and exciting ways.