After a successful collaboration on Forza Motorsport 5, we were again brought on board by Turn10 in Seattle to help set the game’s high level aesthetic language and movement concepts.

Briefed to build on our design for the franchise defining FM5, we worked closely with UI Art Director Martin Jung to define a completely new look and feel, and as part of the design process we worked in tandem with the internal UX design team to address complex user interface and experience challenges.